Business Development Manager

Location Cwmbran
Discipline: OOH South
Job type: Permanent
Job ref: 002883
Published: 27 days ago

We're Nichols plc - the home of Vimto, and there is no other business quite like ours! We think this is a special place to work, even if we do say so ourselves! For example, our last survey found 97% of our employees feel we really care about their health and wellbeing, and the same number think we have open and honest communication at all levels‿

We have been making life taste better since 1908. At the heart of everything is our rich family heritage, an unrelenting ambition to keep innovating, & a true pride in who we are. It is our team of talented people that make us. We are actively looking for difference & we are working hard to make sure all our practices are inclusive.




We are looking for an experienced Business Development Manager to join us our out of home team.

Reporting into our Regional Commercial Manager - South, you will be field based covering Newport, Cardiff, Swansea, Gloucester, and Hereford and will therefore ideally live across the M4 corridor.




The role of Business Development Manager is to commercially develop new & current customer sales activity to drive profitable net financial performance within the region through P&L, volume & account management responsibility for independent leisure & hospitality field sales accounts and allocated multiple operating group (MOG) accounts.


Pro-active identification & delivery of an accurately forecasted new business pipeline in addition to the removal of business which does not contribute to regional profitable net financial performance. Utilises market insights into customer trends & activities to develop upsell opportunities and to contribute to the development & delivery of brand, marketing activation & equipment strategy.



  • Delivering targets through P&L and volume responsibility for independent leisure/hospitality and multiple operating group (MOG) accounts within a geographical territory.
  • Proactively manages account portfolio to drive regional profitable net financial performance.
  • Lead contract renegotiations where required.
  • Identify customer acquisition targets and develop strategies to convert targets into volume/equipment installs.
  • Negotiate the optimal commercial arrangements with new accounts and ensure that all contractual agreements are optimised for the business.
  • Develop external partner relationships to drive current business and win new business.
  • Visit prospective new customers and request customer surveys.
  • Understand & follow the DPE process to ensure viability of new customer acquisitions; review and amend installs based on account performance.
  • Responsible for co-ordinating new customer account set-up and timely equipment install process after approval granted through collaboration with the operations team.
  • Responsible for identifying unprofitable accounts; driving the business, and co-ordinating the uplift process if profitable net financial performance cannot be delivered.
  • Provide insights into brand & marketing activation strategies, activate marketing plans and deliver brand and equipment strategies.
  • Handle any customer complaints, establishing the facts, escalating appropriately and responding to the customer.
  • Support the investigation of lost customer assets, establishing root cause and identifying corrective improvement actions.
  • Ensures compliance to all legal, people, workplace & facilities management, technical, marketing and financial policies & practices.
  • Ensure compliance with all mandatory training requirements & actively manage own development & learning opportunities.



  • Excellent understanding of the Out of Home market, products & equipment
  • Uses recognised sales & negotiation techniques to acquire customers & maximise opportunities with current customer
  • Good commercial awareness, strong business acumen, & knowledge of how to commercially deliver profitable net financial performance
  • Strong interpersonal and sales skills with the ability to build relationships quickly & effectively across all levels and influence key stakeholders internally & externally
  • Effective organisational & prioritisation skills and ability to multitask in a fast-paced environment
  • Excellent oral, written and presentation communication skills
  • Proactive problem-solving skills
  • Computer literate and digitally savvy with IT & business systems



  • Experience in sales & account management within field sales role, ideally within leisure & hospitality
  • Working within a team & collaborating cross-functionally to fulfil role requirements
  • Demonstrable experience at organising & prioritising own workload & diary to maximise productivity & ensure effective time management
  • Customer complaint management to minimise business & customer satisfaction impact
  • Undertaking accurate sales & account data reporting to monitor activity & performance and identify opportunities or exit strategies



  • Demonstrates Vimto values at all times
  • Actively ensures compliance to agreed operating framework
  • Natural organiser with an ability to manage own workload, motivate and set own goals
  • Driven, resilient and passionate
  • Actively contributes to the team; sharing knowledge and experience to support others
  • Agile and adaptable
  • Embraces and drives change
  • Hands-on attitude with a natural curiosity to learn
  • Focus on sharing good practices, continuous improvement and finding a better way
  • Organised, completer / finisher mentality
  • Open, honest, authentic and approachable



No matter where you work in our business you will be entitled to the following, and these are just some of the benefits of working @Vimto;


  • 25 days holiday (with opportunity to buy extra every year)
  • Private medical cover
  • Your birthday off work
  • 1 day a year off work to volunteer in the community (you choose when and where)
  • A generous pension scheme
  • Company car/ car allowance
  • Annual Bonus
  • Save as you Earn Share Scheme

Join us and #findyourdifferent


While our people tell us Nichols plc is a great place to work, we know we can do more. We are committed to being an inclusive employer and are learning what this means every day.


We are striving to ensure we are building more diverse teams, we are at our best when we bring together our different life experiences, ways of thinking and individuality.


Any job offer is subject to an individual’s Right to Work in the UK. Unfortunately, we are unable to sponsor visas.