Business Development Manager

Location Liverpool
Discipline: OOH North
Job type: Permanent
Job ref: 002902
Published: 10 days ago



There is no other business quite like ours, we think this is a special place to work, even if we do say so ourselves! For example, our last survey found 97% of our employees feel we really care about their health & wellbeing & the same number think we have open & honest communication at all levels‿ 


We have been making life taste better since 1908. At the heart of everything is our rich family heritage, an unrelenting ambition to keep innovating, & a true pride in who we are. It is our team of talented people that make us. We are actively looking for difference & we are working hard to make sure all our practices are inclusive. 




The Business Development Manager (BDM) is a key member of the regional commercial and operations team. The role is to commercially develop new & current customer sales activity to drive profitable net financial performance within the region, through P&L, volume & account management responsibility for independent leisure & hospitality field sales accounts and allocated multiple operating group (MOG) accounts. 


Pro-active identification & delivery of an accurately forecasted new business pipeline in addition to the removal of business which does not contribute to regional profitable net financial performance. Utilises market insights into customer trends & activities to develop upsell opportunities and to contribute to the development & delivery of brand, marketing activation & equipment strategy. 


This is a Field Based role covering Liverpool City Centre plus Southport and Widnes postcode areas. 



  • Delivering targets through P&L and volume responsibility for independent leisure/hospitality and multiple operating group (MOG) accounts within a geographical territory. 
  • Proactively managing an account portfolio to drive regional profitable net financial performance. 
  • Leading contract renegotiations where required. 
  • Identifying customer acquisition targets and develop strategies to convert targets into Volume / equipment installs. 
  • Negotiating the optimal commercial arrangements with new accounts and ensure that all contractual agreements are optimised for the business. 
  • Developing external partner relationships to drive current business and win new business. 
  • Visiting prospective new customers and requesting customer surveys. 
  • Understanding & following process to ensure viability of new customer acquisitions; reviewing and amending installs based on account performance. 
  • Responsibility for co-ordinating new customer account set-up and timely equipment install process after gaining approval through collaboration with the operations team. 
  • Identifying unprofitable accounts; driving the business, and co-ordinating the uplift process if profitable net financial performance cannot be delivered. 
  • Providing insights into brand & marketing activation strategies, activating marketing plans and delivering brand and equipment strategies. 
  • Handling any customer complaints, establishing the facts, escalating appropriately and responding to the customer. 
  • Supporting the investigation of lost customer assets, establishing root cause and identifying corrective improvement actions. 
  • Ensuring compliance to all legal, people, workplace & facilities management, technical, marketing and financial policies & practices. 
  • Ensuring compliance with all mandatory training requirements & actively managing own development & learning opportunities. 



  • Sales & account management within a field sales role, ideally within leisure & hospitality 
  • Working within a team & collaborating cross-functionally to fulfil role requirements 
  • Demonstrable experience at organising & prioritising own workload & diary to maximise  productivity & ensure effective time management 
  • Customer complaint management to minimise business & customer satisfaction impact 
  • Undertaking accurate sales & account data reporting to monitor activity & performance and identify opportunities or exit strategies 
  • Building relationships quickly and effectively across commercial contacts 
  • Working under pressure and achieving targets 
  • Good IT, analytical & communication skills 
  • Managing time effectively and working on own initiative
  • You will have a valid driving licence 



  • Enjoy actively contributing to the team; sharing knowledge and experience to support others 
  • Be agile and adaptable 
  • Embrace and drive change 
  • Have a hands-on attitude with a natural curiosity to learn 
  • Be focused on sharing good practices, continuous improvement and finding a better way 
  • Be organised with a completer / finisher mentality 
  • Be open, honest, authentic and approachable 
  • Have a successful track record in career experience to date. 



No matter where you work in our business you will be entitled to the following, and these are just some of the benefits of working @Vimto; 

  • 25 days holiday (with opportunity to buy extra every year) 
  • Private medical cover 
  • Your birthday off work 
  • 1 day a year off work to volunteer in the community (you choose) 
  • A generous pension scheme
  • Company car/ car allowance
  • Annual Bonus


Join us and #findyourdifferent


While our people tell us Nichols plc is a great place to work, we know we can do more. We are committed to being an inclusive employer and are learning what this means every day. 


We are striving to ensure we are building more diverse teams, we are at our best when we bring together our different life experiences, ways of thinking and individuality. 


Any job offer is subject to an individual’s Right to Work in the UK. Unfortunately, we are unable to sponsor visas.